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Case Study: Maker’s Mark — live from Word of Mouth Supergenius

2:50 — Cale Johnson introduces Doe-Anderson‘s Todd Spencer. 2:51 — Agency Doe-Anderson has a 40 year relationship with Maker’s Mark and Todd is speaking about their Maker’s Mark ambassador program....

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Case Study: PrintingForLess.com — live from Word of Mouth Supergenius

2:50 — Bergen Anderson introduces PrintingForLess.com‘s Jessica Cooper. 2:51 — Jessica: My name is Jessica Cooper and I represent PrintingForLess.com. We print for 80,000 small to medium business...

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Case Study: Intuit — live from Word of Mouth Supergenius

2:50 — Kurt Vanderah introduces Ant’s Eye View‘s Kira Wampler. 2:51 — Was at Intuit for 6 years, until 3 months ago. Accountants not only buy from us, they’re responsible for recommending 40% of our...

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Case Study: Gevalia — live from Word of Mouth Supergenius

3:50 — Bergen Anderson introduces Kraft‘s Dana Vogel. 3:51 — “I know it’s late in the day, so everybody could use a cup of coffee. That’s my joke!” 3:52 — A little about Gevalia, we’re direct to...

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Case Study: Estee Lauder — live from Word of Mouth Supergenius

3:50 — Peter Waldheim introduces Bazaarvoice‘s Sam Decker and Estee Lauder Companies‘ Marisa Thalberg. 3:51 — Sam kicked off the session that had some great information about how to really get buy-in...

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Case Study: charity: water — live from Word of Mouth Supergenius

4:30 — Cale Johnson introduces charity: water‘s Paull Young. 4:31 –  How we’re using the power of birthdays to solve the world’s water problems. 4:32 — The organization is 4 years old. September 7,...

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Case Study: Dell — live from Word of Mouth Supergenius

3:50 — Kurt Vanderah introduces Dell‘s Caroline Dietz. 3:51 — Caroline: Trying to tell a different story than what you’ve already heard in the past. I’ve been at Dell for 7 years. For the last 4 years,...

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Case Study: California Tortilla — live from Word of Mouth Supergenius

4:30 — Kurt Vanderah introduces California Tortilla‘s Stacey Kane. 4:31 — “All I ever needed to know about customer engagement I learned from Howard Stern.  He built his audience one person at a time.”...

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Live coverage recap from yesterday’s Word of Mouth Supergenius

Word of Mouth Supergenius was a thrilling experience. Brilliant speakers, fantastic attendees, and the support of amazing partners and sponsors made for one awesome day. And thanks to the help of our...

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36 fantastic tweets from Word of Mouth Supergenius

We are amazed by all of the ideas shared at Word of Mouth Supergenius throughout the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. (Live coverage available...

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